Inquiry
vs
Lead
What's the difference?
An
inquiry
is any request
for information your clinic gets.
And a
lead
is an advanced form of an inquiry with the potential for generating new business.
To determine if it's a lead or an inquiry - ask the following question:
"Can this become
a new business?"
If the answer tilts towards “
yes
”, then the inquiry is journeying into lead territory.
Some inquiries immediately showcase attributes of leads,
clearly
signifying a potential
business
opportunity
.
Other inquiries might need
nurturing
through multiple interactions before they exhibit the attributes of a lead.
Visit
Anzolo Resources
section for the full article.