What's the difference?
is any request
for information your clinic gets.
is an advanced form of an inquiry with the potential for generating new business.
To determine if it's a lead or an inquiry - ask the following question:
"Can this become
a new business?"
If the answer tilts towards “
”, then the inquiry is journeying into lead territory.
Some inquiries immediately showcase attributes of leads,
signifying a potential
Other inquiries might need
through multiple interactions before they exhibit the attributes of a lead.
section for the full article.